Using Market Analysis to Tailor Program Design
Understanding that its housing market lagged behind the rest of the region, Fayette County, Pennsylvania, completed a countywide housing market analysis in 2005. The analysis covers topics such as:
- Socioeconomic trends and projections
- Housing characteristics
- Real estate market conditions
- Home ownership and rental housing forecasts
- Affordable housing needs.
Fayette County Better Buildings used information contained in the analysis to help inform its program design. For example, the program drew on information about the county's "patch" communities—towns constructed in the early 1900s by coal companies to house workers—to ensure that the program would address the unique conditions within these communities.
To establish meaningful program goals and objectives and to create program offerings that will resonate with your community, you will first need to understand the local market for energy efficiency: