Campaign for a New American Fuel: Partnerships
Developing partnerships with flexible fuel vehicle (FFV) dealers and E85 retailers is a stepping-stone to implementing successful FFV and E85 sales campaigns in your coalitions.
Coordinators can meet with local auto dealers and fuel retailers to educate them on the E85 and FFV market and encourage them to work together to attract sales. Developing these partnerships will result in promotional events, effective regional messages, and incentive programs that will turn the FFV capability and E85 availability into a sales advantage. This will benefit the dealers and original equipment manufacturers with increased auto sales and fuel retailers with increased E85 sales. Coordinators will benefit by gaining new coalition stakeholders.
To learn about dealer and retailer partnering techniques, review the campaign Examples and Strategies page.