Tips for Writing Press Releases
Getting the word out is an important part of a coordinator's job. To get your events and information publicized, it's important to know how to write a strong press release.
This page features tips on writing a press release and offers links to media sources and a photo database.
Writing a Press Release
Your newsworthy events, accomplishments, and activities could be picked up by local media if they are presented in a concise, engaging way. Reporters have countless news releases to sift through everyday, so you need to make yours stand out. Here's how:
- Lead with the most important information.
- Keep it brief, simple, and to the point.
- Answer the traditional who, what, why, where, when, and how questions.
- Use the active voice and strong verbs.
- Check your grammar, spelling, and facts.
- Recheck your grammar, spelling, and facts.
- Provide contact information.
For more information, read Tips for Publicizing Your Awards and Achievements (PDF 316 KB). Download Adobe Reader.
For style guidelines, consult the Associated Press Stylebook.
Contacting Local Media Representatives
For information on media outlets in your area, contact your local convention or visitor's bureau, or see the Gale Directory of Publications and Broadcast Media on the Thomson and Gale Web site.
Downloading Photographs
The Photographic Information Exchange on the National Renewable Energy Laboratory Web site allows users to search for images to use free of charge in presentations or press packages.