Clean Cities Learning Program Webinar (Text Version)
This is a text version of the video for the Clean Cities Learning Program webinar presented on August 31, 2010, by Cathy Mezera and Judy Moore, National Alternative Fuels Training Consortium.
COORDINATOR: Welcome and thank you for standing by. At this time, all participants are in a listen-only mode. During the presentation, we will conduct a question-and-answer session. To ask a question, please press star one. Today's conference is being recorded. If you have any objections, you may disconnect at this time. I'd like to introduce your host for today's conference, Sandra Loi. You may begin.
SANDRA LOI: Thank you, Brett. Good morning, everyone. Thank you for joining us for our monthly educational Webinar. Today is a coordinator-focused Webinar, and the topic is NAFTC and the Clean Cities Learning Program Promotional Resources.
You folks have heard a lot about this new training material that's coming out of the AOY3 grant projects. And we had the opportunity to have Judy and Al at the regional meeting in—here in Denver and also in Pittsburgh to kind of talk to you about these new training programs that they're putting—and learning tools—that they're putting together.
So I just wanted to go ahead and get started. Today's Webinar, the purpose is, you know, there's—there was the agenda listed that I listed in the e-mail and also on the Web site, and basically today it'll start out, they'll give you an overview of the Clean Cities Learning Program, its purpose, and then take you into walking you through the online toolbox that has a variety of resources and tools that you'll be able to use. And we'll do a short Q&A then, and then we'll close the lines back up, and Judy Moore will walk you through the First Responder's Safety Training Awareness Program and why that's important.
So I wanted to go ahead and just give a brief background. I know you all are familiar with Judy Moore but just a little bit of background on her. She's the assistant director for communications at the National Alternative Fuels Training Consortium in West Virginia, and she served as the—in that position for five years.
And her main roles and responsibilities at the NAFTC include providing leadership in areas of creative direction, media relations, and management for the communications, marketing, and educational and outreach efforts that support the consortium.
Ms. Moore also serves as the editor of the NAFTC eNews and electronic publication that the NAFTC report and annual print publication, both of which reports on top industry news. She also has assisted in the development of numerous NAFTC alternative fuel and advanced technology vehicle curriculum and workshop materials and has authored and co-authored many articles for industry newsletters and publications.
So that's Judy. And then we have Cathy Mezera who's also in—who's also on staff there at NAFTC. She is a project manager on this Clean Cities Learning Program. And prior to joining NAFTC, Cathy was a member of the advertising faculty at West Virginia University and taught classes in advertising, copywriting and graphic design.
She was also the advisor of the American Advertising Federation's College Chapter. She has also worked in the corporate sector as a marketing communications manager responsible for advertising, promotions and public relations efforts. Cathy earned both of her degrees through West Virginia University including a bachelor degree in advertising and a master's in journalism.
So I'm going to let these ladies get us started and I believe I'm going to be passing it off to Cathy Mezera. Cathy, you may begin. Thank you.
CATHY MEZERA: Thank you, Sandra. I'd like to thank all of you for taking the time out of your busy days to join us. Let me explain a little bit of what we're going to do. Here's our Webinar agenda. Now one thing that's important that I say upfront, we're going to do a quick overview of the entire program including the training and the promotional resources.
But really the bulk of our Webinar is going to be reviewing the promotional resources that have been developed for you, the coordinators, to us to affectively promote the needs of the First Responders Safety Training. So that's why we've broken it down to two parts.
I'm going to talk you through the beginning, talking about the Clean Cities Learning Program and the toolbox and our resources and navigation. And then the second part, Judy will jump in and we'll give you a little more detail of why we're doing that and how it fits together as we get there. Just wanted to show you where we're heading.
So to get started, we're going to talk about the Clean Cities Learning Program. We also call that the CCLP so from this point forward if you hear us say CCLP it's the Clean Cities Learning Program.
So let's talk a little bit about the Clean Cities Learning Program or the CCLP. This has been a turnkey program. The purpose is to raise awareness of the alternative fuel and the advanced technology vehicles. We also have been mandated to provide the clean city coalitions and other stakeholders with presentations, curricula, training as part of this education and outreach, much of what we're doing today.
The other great benefit of the CCLP is that it creates existing partnerships between clean city coalition members and our existing NTCs but it also fosters new relationships and building new partnerships down the road.
Now our grant is organized in the four major goals. I'm going to quickly go through those. Some of you might know exactly what I'm talking about. Some of you might be new to the CCLP and I just want to make sure that we're all starting up front understanding what the goals are and why we're here—a little bit of background.
The four project goals are on the screen now. Project year one is designing, developing and implementing a first responder's safety training while dealing with these alternative fuel and advanced technology vehicles. We'll talk about that more in detail.
Project Year 2, which is mostly for 2011, we're going to change focus into a petroleum reduction technologies focus alternative fuel and advanced technology vehicles. We've also been mandated to do some marketing communications plans to help you promote this training. And then finally, Odyssey, which many of you should be familiar with national ASC day Odyssey was part of one of the goals of the clean city. We'll talk about that briefly.
So just to quickly go through these with the goals. First Responders Safety Training is what we're talking about today, project year one, mostly happening in the year 2010. We've developed modules based on this training. You can see there there're four main modules—bio fuels and bio fuel vehicles, gaseous fuels and gaseous fuel vehicles, hydrogen and hydrogen powered vehicles and then finally electric drive.
Now the fifth component to this year one is why we're here today. It's what originally—it's taken on a lot of titles but it's really the awareness, the education and the outreach component. We're giving the resources to you as the coordinators to effectively go out and promote the need for the training.
In doing this you'll help recruit folks for the training and you'll also sell your local key decision makers on why they should support the First Responders Safety Training. So the actual presentation now as we're calling it is the Why First Responders Safety Training is Important presentation. And that's what we'll be giving you a glimpse of today.
Now goal two, I'm not going to go into a lot of detail. It's what to come. We're just giving you a little bit of an idea that the Clean Cities Learning Program is a two year grant. As soon as we get First Responder wrapped up we've actually started some work on patrol and reduction technologies and the modules that'll be included.
Now we talked about goal three being the marketing and the communication. As part of this outreach marketing and communication is the online toolbox. Now what's different and unique about the online toolbox, it's something that really hasn't been done before all in one place.
Now it compliments and works with some of the resources you have available to you through the Clean Cities University but it has very general overview materials that can work for any coordinator whether you're participating in the First Responders Safety Training or the PRT training at all.
It also have very specialized sections and again, that's what today is about. We're going to walk you through what's been developed for the online toolbox and how it ties into making your job as a coordinator easier.
The final goal, I just want to quickly go through. I'd be amiss if I didn't—is National ASC Day Odyssey. A lot of you are already strong supporters of our energy and our effort that we do into Odyssey each year. As you probably are already aware, Odyssey is happening this year, October 15, 2010.
And as part of the CCLT grant we did have some opportunities for some funding for clean city coalition sites. To date we have 83+ sites. Just wanted to give you an update. And of course, if you want to learn more about Odyssey, feel free to contact us and we'd be more then happy to send you some information.
So let's kind of just—you know, let's start like maybe you don't know much about NAFTC so we're all on the same page. Who are we? Why are we here? And what is this partnership and what do we have to offer?
Well a little bit about us, here's a picture of our building here in Morgantown, West Virginia. We're headquartered at WVU and we are the only nationwide curricula development training organization focusing on alternative fuel and advanced technology vehicles.
Now one of our key benefits it our training center, our NTCs or national training centers. Many of you probably already have a strong connection and relationship with our NTCs across the country. Presently we have around 50. That number continues to grow. We're constantly looking for more members across the country to do very much the projects we're going to talk about today, this partnership between the NTCs and Clean City coalition and how it benefits everyone.
So that's just a little quick background about us. So now as we get started, we've divided this into important points before we get started. We are going to walk you through the toolbox but again we want to make sure that everyone is completely on the same page and we're all understanding the resources available.
So we want to take this from a Clean Cities coordinator perspective, because after all, these resources were designed with you in mind. So why would you be interested in the Clean Cities Learning Program or the CCLP? Well it's an opportunity to either enhance or create or develop or foster those mutually beneficial partnerships.
Now we all know that partnerships form the basis of what we all do, how we all communicate and connect with one another. In your role as a coordinator you have your own mission, your own agendas, your areas of emphasis for your regions and what you're trying to accomplish.
Well the NAFTC and our national training centers, we can help you with those current coalition goals that you have. By partnering up with one of our NTCs and as we've done in the past, many of you are probably familiar, we can provide training opportunities, we can provide facilities, trainers that can help you accomplish the goals that you have outlined for your coalition.
Now several of you probably are aware of what we've done. For those of you maybe wanting to learn a little bit more on how you can get involved, we wanted to share a testimonial from one of your own. (Kelly Walsh) has been working with our NTC for quite some time now. Hopefully a lot of you know (Kelly). She has shared a testimonial about her experience working with IV Technical College in Greater Indiana.
And you can see just from reading this that, you know, she mentions that they help her accomplish what she needs to get done. They help her host events, provide meeting space. So again, we just want to stress that there really is something in this for you, from your perspective, how these useful relationships, how you can benefit from getting involved in the Clean Cities Learning Program.
Now you might be asking yourself, well this is great. I haven't gotten involved yet but I know folks that have and, you know, the problem is there's not an NTC in my area. You know, you haven't recruited one yet so I can't really get involved because these partnerships are great but, you know, there's no one in my area.
Well what we can do, we can offer additional training to help you create these very valuable partnerships. So we can do a couple things. We can pair you with your closest existing NAFTC national training center and that's what we've been doing for a while now. And as we continue to recruit, we pass that information along.
But this is something new that we're offering. If you don't have an NTC in your area, does that mean that you can't participate? No. We really believe in the value of the Clean Cities Learning Program and we want to make sure that we get this information out to the greatest number of people. So therefore, if you do not have an existing NTC in your area and you're either presently working with or planning on working with a non-NAFTC school, let us know.
And the reason is we are in the process of planning some additional train the trainer classes. I don't have the information right now to share but, again, please we're working on it though—but please do let one of us know and we will share that.
One thing I do want to stress, though, we're going to be offering these. They're going to be non-Clean Cities Learning Program grant funded training, but nonetheless, we will be offering this additional training so more of you can get involved in the Clean Cities Learning Program.
So let's move on. What's a more important point before we get started? Well it kind of says with (outstanding) we need to understand why First Responder Safety Training is important. Now a lot of you are probably thinking we already know it's important because we have needs and requests for it and we can see why this is valuable.
Well we just want to quickly go through a little bit just to kind of put us all on the same team. So, why First Responder Safety Training? Well we're going to tell you some facts and statistics that help sell this idea but there's more and more of these alternative fuel and advanced technology vehicles on the roadway. And with more and more on the roadways, we need to have properly trained first responders.
Now we want to stress here that we do have several partnerships that we're working on and there're lots of folks out there that believe in the value of what we're all doing and the need and why it's important. For example, the National Fire Protection Association, you can see here that they agree that First Responder Safety Training is critical.
It's important to see first responders be properly trained. So then let's consider these facts. You all know that there're a growing number of alternative fuel vehicles in use today. As far as just hybrid electrics alone, over 1.6 million have been sold since 1999 and of course we know that number's going to only increase.
You know, these vehicles, data shows that more then 20% of the light duty vehicles in the United States in the next couple of years are going to be alternative fuel vehicles. One in every five accidents will involve an advanced technology vehicle each year.
I think these facts speak for themselves that clearly it's a good problem to have all these vehicles out on the road but we need to make sure folks know how to properly respond to emergencies dealing with them.
So what's the role? What do you, what can you to be part of the Clean Cities Learning Program? We want to spend just a few moments to explain a little bit about our model, our training and how you as a coordinator fit in. Now you might be sitting there thinking well I'm not one of the first year project—the first year (six) project member. Does that mean that I can't get involved?
Absolutely not. We do want this training to continue beyond the first pilot. So we want you to know how the pieces fit together so you can best become involved. So what are the Clean Cities Learning Program types of training for year one, year one being First Responders Safety Training?
Well for the coordinators we do special training. This is what we did in the eastern and western states, peer exchange meetings. It's the First Responders Safety Promotional Presentation Training. And we walked you through the resources to properly sell, promote the need for the First Responders Safety Training.
Well our partner NTCs or National Training Centers, they receive their own very specialized train the trainer training so they're already to go to assist you. And then on the end we have the actual first responders, the end-user. What are they going to get?
Well as they participate in the training they will receive training on each of those four modules that we talked about. You might say well this seems great but, you know, how do I fit into the big picture? Well we're going to break down from the coordinator point of view, the NTC point of view and show you how they all come together.
So for the Clean City coordinator training year one, you received—hopefully a lot of you were at either the Pittsburgh or Denver meetings and you have received the promotional training. We went through resources to help you prepare yourselves for promoting this training to both participants, recruiting folks for it as well as the key decision makers.
And then you deliver this Why the First Responders Safety Training is important presentation to just that. Now while you're doing this on your side, the NAFTC NTCs are busy doing what—the unique role that they bring to the table. Again, they have received their train the trainer curriculum. They have gone through extensive training to know how to best deliver this First Responders Safety Training to end-users. And so they're going to provide the—in many cases the facilities and the trained instructor to actually deliver the First Responders Safety Training to the end-user participants.
This is why this partnership works so well together. So let's pull them together and let's look at the big picture and what it means. If you bring the coordinators together with your role, you bring the national training centers together with their areas of specialty, you come down to the end-user pilot training.
And this is everyone working together to conduct these two day trainings. Now why does it matter to all coordinators? Well you might see there on the bottom all Clean City coordinators in that region will be invited to attend and in fact, you'll be able to bring along a first responder. We can talk about that more in detail and you can ask us questions.
So we talked a little about your role, about the Clean Cities Learning Program. For those of you saying well this doesn't really pertain to me, how will every single one of you benefit from the Clean Cities Learning Program? Well every single one of you will have the access to all the presentations, the curricula, the training, the marketing communication materials.
As I mentioned, every single coordinator will have the opportunity to attend the end-user pilot training in each region. We'll be sharing the details with that you—with you shortly here. And then also the tie back to Odyssey, Odyssey is part of the grant and the funding for Clean Cities Learning Program, and of course, all of you have an opportunity to host an Odyssey event for October.
So you're thinking this sounds great. How do I get involved? I've heard about it a little bit but where is the closest one coming to me? Well here is our project year one First Responders Safety Training map. And we've broken down the regions that we're going to be using for this training and we have the dates that the training will occur.
We're still dong some finalization of one of the dates in California but as soon as this becomes available we will be passing this along. This gives you a chance to see where is your regional year one (sic) pilot training? In addition, here're the coalitions and the coordinators that are named as partners in our First Responders Safety Training project year one.
So take a look at this. Perhaps you know one of these coordinators. There's no better way to learn how you can do this for your coalition or coordinate—for your coalition then to contact one of these coordinators and ask them for more details about what's going to be happening at their regional training. Use them as a resource to help you spread the word about the First Responders Safety Training.
So that was our getting started. That was the important things we had to talk about before we went into much detail here. So let's talk about the online toolbox. The online toolbox—I do have URL there available for you—it's a resource available for all Clean City coordinators as we mentioned, general research information and then also very specific for the First Responders Safety Training.
I'm going to click through the toolbox and we're going to actually take you online and show you a little bit about the toolbox, how it works, how to get your way around. When you log on the toolbox which is currently housed on our Web site as part of the Clean Cities Learning Program, eventually it'll also be part of the U.S.COE site as well, you can see that we have navigation across the top as well as down the side.
Some key things that I want to point out, let's start with the very general information first, the information that could help all coordinators whether you're involved in the First Responders Safety Training or not. We have a media relations section. And in this media relations section we're helping you with just that, dealing with the media.
There're different links. I'm not going to walk through every single one because I do hope that each of you when you have access to this will take some time to look around and learn a little bit more.
A couple of things I want to point out though. Maybe you don't know much about preparing a media relations campaign. That could benefit everyone, whether you're involved in the first year or not. We have some links and resources available to you to help you understand how exactly would you prepare a media relations campaign.
What about a media kit? Do you have a media kit? Do you need help preparing a media kit? Well we have a section devoted to how do you create a media kit with resources. Now navigation wise you can either navigate through the top, this quick link on the side. We also have previous, next and full box home buttons. In case you get a little lost on the way we can get you back home.
We do have new additions and some site maps and other things we're working on as well. Workshop management—well workshop management, that can help you beyond just the First Responders Safety Training. Let's say you want to learn more about hosting an event. Let's say perhaps you want to know—I'm planning an event. Are there checklists that can get me started? Well, you can go check the section out. And we provide as a resource to you a facilities planning checklist, a hospitality checklist.
All information that once you click on that link, additional materials can be downloaded, can be printed, can be accessed to help you make your next event more successful. Now one thing I do want to point—and again, I'm not going to go through every single section because I do hope each of you will do this—I want to give the greatest kits, the things I want to make sure you know that exist.
We have added an interactive media section and it talks you—it walks you through using social media, what it is and how to make the most advantage of it. So using social media—you know, a lot of you maybe for your coalitions you said, you know, I really want to get involved in Facebook or Twitter and I'm just not quite sure how to get started or I just don't have the time do to the resources to see the best way to use this.
We provided resources available to you. And again, this is to all coordinators whether you participate in the Clean Cities Learning Program or not. It's a great resource. You can see we provided details such as, you know, how can we benefit from using social media? How do you write for the Web? It's much different then writing for print pieces.
So let's take a look at Facebook. Facebook, definitely a trend right now. You want to get your message out a lot of folks are probably on Facebook ready to receive your message. We have organized this as a download, a how-to guide that'll walk you through getting started on Facebook. And then also we have some tips available for each of the social media that really help you understand how to make the most of it.
Now in addition, you probably all can relate. Getting a page started is one thing. That's pretty easy. But how do you maintain your social media site? How do you keep it updated? How do you market it down the road? We provided tips for that as well. It's a one stop source that all just—these resources are available to you. Now that's the general—there's more information there but that's the general part.
I do want to spend just a quick moment showing you what's available for the First Responders Safety Training and why this is important. A lot of the information you're going to see next can be accessed from this toolbox even in the coordinator presentation guide that you'll each be receiving. And I did say that each of you will be receiving.
In the First Responders Safety Training there's available material that you can download. That map and the contact information that I showed you is all available from the toolbox. There's staff sheets available. The actual presentation itself that Judy is going to be giving you a glimpse of here in a few moments, you can download that and access it from the from the toolbox.
Promotional materials—we have the Why First Responders Safety Training is Important video. That can be accessed from the toolbox. We also have brochures and flyers and sample ads and sample press releases. Lots of times it will help you get started and save some time as you help promote the First Responders Safety Training.
Now we are going to have information for project year two. Again, right now it's currently under development because we're getting that material up and running. But again, continue to come back and check back for updates with the online toolbox. Information will be continually updated so don't just feel that you come visit it once and you've seen everything that there is. Come back and see what we have to offer.
Now that's a real quick overview because we have a lot we have to get covered in this amount of time. But that is the Safe Cities Learning Program's toolbox.
Now what will you be receiving? Now you'll have a link to the toolbox where you can access that yourself. You'll also be getting what we're calling a coordinator presentation guide. Now we have developed this as part of the material you'll be receiving and we've added a section called, "Getting Started." Now the Getting Starting tips, this is the behind the scenes to get—to help you understand the best way to use the material that you have available to you.
You will be receiving a promotional resources binder. You'll be receiving that during the month of September. And in it will be this material. It looks just like that. We've developed this material to be broken down into two main sections—section one and section two.
Section one is really going to be the beef to the material. That's going to be the resources such as this Getting Started section. It's going to show you how this behind the scenes manual, this guide helps with the actual Power Point presentation when delivering that. It's going to have things such as presenter tips, definitions, Web links.
And then also review each component to the overall presentation, the Why First Responders Safety Training is Important presentation. The Getting Started section is defined by tabs on the side that tells you this is the Getting Started. And it has lots of information around the way to best prepare yourself for delivering this presentation to key decision makers.
Again, as we mentioned, there are Power Point icons throughout the material that corresponds to the actual presentation so you can make sure you're best prepared. Here is an example, a little bit about how the material looks with the Power Point presentation. It will take you to the slide and it also has talking points to best prepare for giving the slide as well.
Presenter tips—sometimes we all need a little bit of background information to help give a presentation, things we need to know before we get to the presentation. We have some background information provided throughout the Getting Started. Definitions, important terms, making sure we're all on the same page.
Web site links—you know, what better way to send the message home sometimes then to have a supplemental link that shows—emphasizes the message. That's section one. And again, we went through it pretty quickly but you will be receiving your own binder, again, during the month of September.
What I really want to talk about now is section two. I want to make sure we all understand section two and the resources available to you in section two. We're calling that our supplemental information section. It's going to have more in depth information on each of the four modules so it's really going to let participants test drive the training before suggesting it to others.
It's going to have detailed information again on each of the four modules. As part of this we're also including to each of you a CD that will have supplemental Power Point slides where you can customize the Why First Responders Safety Training is Important presentation. You can make it longer if you have an audience that really wants to know more about each of these different fuel types. So we provided these resources that you can cut and paste into your presentation to customize it for your best needs.
Again, section one is the core, it's the foundation. Section two is additional resources available to you as a coordinator. Now you might be sitting there a little bit scratching your head saying, okay so why do I need supplemental information? Well this was presented in each of the eastern and western meetings but I want to quickly just go through some timing suggestions so you understand why you might need that supplemental information.
The way the material is developed for the Why First Responders Safety Training is Important, you can do this presentation in as little as ten minutes. You can do the standard 30 minute presentation which Judy's going to go through.
We've given you samples here of what material you would pull out from the coordinator presentation guide to best deliver what you need to accomplish with that presentation. We've given you some suggested times and how to fit it all in.
Now let's say you have a little bit more time on your hands. Let's say you can plan this and you can bring folks to you and you can offer maybe even a seminar as opposed to just a 30 minute presentation. That's when you go in and you use this supplemental information from part two to really give them the chance to test drive the information.
And again, you can pick and choose which of those supplemental slides best works for your needs. Now let's say you really want to uncover everything. You want to give everything the adequate coverage that it deserves. You can offer a two hour presentation or seminar and you can go through each of the modules and spend 15 minutes to truly let them test drive what the First Responders Safety Training's all about.
So what's next? What's in it for you? How are you going to benefit? What are you going to be expecting to receive? Every single coordinator will receive the First Responders Safety Training promotional resources binder. And I'll say it again. Every single one of you, whether you're a project year one partner, you will receive the materials.
What's going to be in these materials? Well in this binder you're going to have a couple of things. You're going to have the Coordinator Presentation Guide that we walked you through. That's going to be the resource for preparing and actually doing the presenting.
You're also going to have materials for a participant material folder. This is going to be the takeaway or the material you can leave behind with key decision makers. Now all the information for this folder can be customized based on what your needs and wants are and it can be available from downloads on the toolbox. So you don't have to use the standard folder. You can create a folder for each presentation of what works best for you. You can even customize the folder with your Clean City coalition information.
And then finally you're going to receive a toolbox booklet. The toolbox booklet is going to be a print copy of the online toolbox. We're still encouraging you to go online and look around the online toolbox but we are providing a print version just for your convenience and reference the material that's there. Again, we'll be sending this to all Clean City coordinators and we anticipate the delivery to be in September 2010.
So that's the first part of our resource training, walking you through the toolbox, what's available, what to expect next, reminding how you can get involved, what's in it for you and why the Clean Cities Learning Program is so important.
The bottom line is we want all coordinators to benefit from this. We believe that this First Responders Safety Training has value and we want each of you to get involved in it as well. So these are the resources available so we can get this training out to the greatest number of people.
So we're now going to open the line up with Sandra's help so see if there're any questions before we move on to step two.
SANDRA LOI: Great. Sounds good. Thank you Cathy for that good presentation. Brett, can we go ahead and open up the lines for questions?
COORDINATOR: Yes. If you would like to ask a question, please press star one. Please unmute your phone and record your name clearly when prompted. Your name is required to introduce your question. To withdraw your question, please press star 2. Again, if you would like to ask a question, please press star one.
Our first question comes from (Dick Cromwell). Your line is open.
(DICK CROMWELL): Thank you. Hey, great presentation. My goodness. Take a breath. I'm very interested in the training program and linking it to the California Community College network of training so that we're all—we are all reading on the same page. Has there been a linkage set up there with the ATTEI—whatever they are here in California?
JUDY MOORE: Hi, (Dick). It's Judy. We have not contacted them but what we're looking for is for coordinators such as your yourself to pass us those contacts and that kind of feedback. And if you shoot us an email with the people that you would like for us to reach out to we will be glad to do that.
As Cathy mentioned in her presentation, we are going to be holding another train the trainer so it would be good to, you know, try to get these—those folks to make contact with us or send us the contact information so we can make contact with them.
(DICK CROMWELL): Great. I'll get that information to you. The reason we're so interested, of course, is we had a lot to do with putting the training program together about ten years ago and it's grown now to where it's throughout the community college system here in California and we think it's a good program but certainly partnerships are critical because the goal—bottom line here is getting the information out. So thanks a lot.
JUDY MOORE: Thank you.
COORDINATOR: At this time there are no more questions.
CATHY MEZERA: Okay then we'll get ready to move on to the second part. Af...
SANDRA LOI: (Per)—sorry, Cathy. Brett, if you can close the lines, and then we'll reopen them at the end of this section. Thank you. Go ahead, Cathy. Sorry.
CATHY MEZERA: As I'm getting the next presentation up, and again, sorry about that Sandra—as I'm getting the next presentation up I just want to take the opportunity to thank you guys for your participation during part one.
As the agenda stated the second part of this, what we're going to do, we're actually—Judy's going to run through the presentation from Pittsburgh. I'm going to let her explain that a little bit. So for those of you that, you know, perhaps participated in the Pittsburgh presentation, you all welcome—Judy will talk a little bit more but you are welcome, if you need to log off. But again, this is the second part of the presentation.
We're going to actually demonstrate and show you the Why First Responders Safety Training is Important. So I'm getting ready to turn this over to Judy and she's going to explain a little bit about what she's doing.
JUDY MOORE: Okay well hi everyone. First of all I want to also thank—say thanks for sitting in today and thanks to Cathy for doing an excellent job on that first presentation.
What we're going to do now is actually go through the First Responders Safety Training promotional presentation. In Denver at the coordinator peer exchange we presented a two hour version of this presentation. And we got feedback from the coordinators that most of them felt that a shorter less technical version of the presentation would be more beneficial and fit more into their timeframe that they felt that they could get in front of these key decision makers.
So we revamped the standard presentation to be approximately 30 minutes. And we presented this presentation in Pittsburgh and it was really well received so we wanted to present it today for those of you especially who did not attend the Pittsburgh meeting.
If you were in Pittsburgh and you want to sit in we would be glad to have you but as Cathy said, it's pretty much the same thing we presented there so that's up to you.
As I go through this, in Pittsburgh we actually set this up as a mock presentation and (Barry Carr) was wonderful and he made the presentation and so he was presenting to the mayor. And so I'm going to do that similar to that presentation because I think it will give you a better understanding.
As we get to the point in the presentation, there's a place where we would normally play the video. We're not going to do that today. If you were in Pittsburgh or Denver you saw that video but if you were not able to see it at either location, you can go to the NAFTC Web site and we have a Clean Cities Learning Program page where you can find the video link on that page and can do that at any time.
So as I start this presentation, keep in mind that I'm going to be playing so I'm the coordinator presenting this to a mayor. Okay good afternoon Mr. Mayor and thank you for allowing me to talk with you today about the Clean Cities Learning Program First Responders Safety Training.
My presentation today will be brief. It'll only be about 30 minutes and I will cover some basic information about the Clean Cities Learning Program and the First Responders Safety Training including the importance of the training, a brief overview of the training and a special media component offered as part of the training. Then I will be glad to answer any questions or provide any additional information you would like.
So the Clean Cities Learning Program is funded by the U.S. Department of Energy and is developed by the National Alternative Fuel Training Consortium which is a program of West Virginia University.
The Clean Cities Learning Program—I'm sorry—the Clean Cities Program is part of the U.S. Department of Energy Office of Energy Efficiency and Renewal Energy's Vehicle Technologies Program and strives to advance the nation's economic environmental and energy security by supporting local decisions to adopt practices that contribute to the reduction of petroleum consumption.
Clean Cities has a network of approximately 90 coalitions nationwide of which the Greater Indiana Clean Cities Coalition is one of those servicing two-thirds of the state of Indiana.
The NAFTC who is developing this training program for Clean Cities develops curricula and conducts training on all types of alternative fuel in advanced technology vehicles to further promote and expand the use of these vehicles in an effort to increase our nation's energy security and improve our air quality.
The NAFTC presently has (50) national training centers located across the U.S. and is the only nationwide alternative fuel and advanced technology vehicles training organization in the U.S. Our coalition has a partnership with NAFTC national training center who partners with us to conduct this training.
Mr. Mayor, alternative fuel and advanced technology vehicles are so important to our country's future. They help lesson our dependence on petroleum and they help reduce harmful emissions.
Petroleum is the most used energy source in the United States and transportation accounts for a large portion of the U.S. energy consumption. Globally the use of fossil fuels in the chief contributor of greenhouse gas emissions caused by human activity and transportation activities account for the second largest portions of carbon dioxide emissions in the U.S.
Because of our addiction to oil and the devastating effects of the emissions, there is a tremendous need for alternative fuel and advanced technology vehicles and there are many forces driving their use such as the Energy Policy Act of 1992 or the (Café steamers).
There are also many state and local requirements or private initiatives being undertaken by companies or individuals such as Verizon and Coca Cola. There are also government incentives and consumer demand which has increased tremendously over the years.
With all of these driving forces, there are nearly 800,000 alternative fuel vehicles on the roads today and this does not include electric drive vehicles. In 2008, JP Power forecasted a 7% market share for hybrid electric vehicles by 2015. In 2009, ATVs represented 2.78% of the light duty vehicle market which leads us to the main point of my presentation.
Now that we have an abundance of these vehicles on the road today, we must provide education for all those affected by alternative fuel and advanced technology vehicles. It is imperative that all those in this support network be properly informed because one piece of misinformation can spread quickly and has terrible effects.
Education, outreach and training are critical elements to ensure that everyone is presented with an accurate picture of the industry. Proper training for first responders will teach them to confidently and safely respond to accidents involving alternative fuel or advanced technology vehicles. Well trained first responders equals lives saved.
Okay, this would be the place where you would Mr. Mayor the video which we aren't actually going to be able to do that today but again you can go to that Web page and view that yourself.
Okay just a brief overview of the training, the Clean Cities Learning Program First Responders Safety Training consists of four topics—bio fuels and bio fuel vehicles, gaseous fuels and gaseous fuel vehicles, hydrogen and hydrogen powered vehicles and electric drive vehicles.
The training can be conducted on all four topics or only those that you are interested in. First responders will learn about key topics in this training such as key fuel properties and characteristics, vehicle components, vehicle identification, first responders standard operating procedures.
This training will provide the first responders with specific knowledge about the different fuels used in alternative fuel vehicles. The workshop will cover specific fuel properties and characteristics, unique fuel tanks and delivery systems, safety considerations unique to each fuel type, flammability levels of each fuel, how to safely respond to an incident in which the fuel is present as each fuel requires a specific set of standard operating procedures to be followed.
In addition, each alternative fuel vehicle has a unique set of components many of which are unlike those found in conventional vehicles. These components are located in various locations and are controlled in various ways.
A first responder must know these unique components, how to locate and safely work around these components during an accident. They will learn things like ways to identify these vehicles including emblems and badging(sic) and by looking at charging indicators on dashboards or vehicle identification numbers and other unique components such as tanks or high voltage cables and even through license plate confirmation when a vehicle is called in.
They will also learn the general procedure of responding to an alternative fuel or advanced technology vehicle accident such as how to identify the vehicle as an alternative fuel or advanced technology vehicle or how to approach the vehicle with caution and only with the appropriate training, how to eliminate all ignition sources or secure a stabilized vehicle.
They will also learn about safety equipment and the use of appropriate safety equipment including high voltage gloves and space (shells). The training also includes a special component on media training. This is a very important component that first responders will learn about being prepared to respond appropriately to media inquiries relating to alternative fuel or advanced technology vehicle accidents. One negative or incorrect statement can have severe consequences.
They will learn that doing interviews, first responders should get their succinct message across, be informative not conversation, be brief and not go off the record. They will learn to deal with difficult situations and they will be provided with possible questions and recommended answers for dealing with questions on each fuel or technology.
In summary, Mr. Mayor, the U.S. COE Clean Cities Program is funding this Clean Cities Learning Program First Responders Safety Training. Alternative fuel or advanced technology vehicles are critical to our country's energy security and for cleaner air.
And now we have hundreds of thousands of these vehicles on the road today and it is critical that we properly educate our first responders to ensure the safety of the first responder and the passengers.
The training is divided into four topics—bio fuels and bio fuel vehicles, gaseous fuels and gaseous fuel vehicles, hydrogen and hydrogen powered vehicles and electric drive vehicles. You take all or just what is necessary or of interest for your area.
The first responders will also learn to deal with the media. And today as part of the education and outreach goal of this project we are making key decision makers such as yourself aware of this training. Each participant of the training will receive a workshop booklet and quick reference guide for on-scene use.
Mr. Mayor, that concludes my presentation. If you would like additional information you can visit the project Web site or always feel free to contact me. I also have a package of information that I'm going to leave with you today that will include some of the key points we have covered as well as the program Web site and my contact information. Again, thank you for your time and if you have any questions I will be glad to take those now. Sandra?
SANDRA LOI: Yes ma'am.
JUDY MOORE: That concludes that presentation.
SANDRA LOI: Okay.
JUDY MOORE: And again, that was just a quick run through of the 30 minute presentation if anyone has any questions.
SANDRA LOI: Okay. (Brett), let's go ahead and open up the lines for questions. And now I think we'll take questions on the overall Webinar content if anyone had any questions from the first part as well.
COORDINATOR: If you would like to ask a question, please press star one. Please unmute your phone and record your name clearly when prompted. Your name is required to introduce your question. To withdraw your question, please press star 2. Again if you would like to ask a question, please press star one.
SANDRA LOI: Judy, I have a question. Well, actually Judy and Cathy both. Is this—so this is already posted up on your Web site? Did you provide the link to folks for that where they can get to the tools and resources?
JUDY MOORE: It is on our Web site but it is—I guess it's being reviewed by COE right now. We have some minor tweaking to do on a couple of the things but Cathy has provided a URL. She's going to get back to that and put it back up on the screen (unintelligible) for you guys.
SANDRA LOI: Great.
JUDY MOORE: And so they—you know, they can go in and use those resources.
SANDRA LOI: Wonderful. Good. Good.
CATHY MEZERA: What I'm actually going to do is I'm going to take you back to the homepage and show you the link available off the NAFTC site. When you come visit the NAFTC site, which is just www.naftc.wvu.edu that's our homepage. And if you scroll down you're going to see that we have a link to the Clean Cities Learning Program.
Now once you click into here, this is going to tell you a little bit about the program in general, welcome to the Clean Cities Learning Program, and again you see we give the background of what it is, project year one, First Responders Safety Training, project year two, (patrol) and reduction technology.
Down here is actually the link that Judy was talking about, Clean Cities Learning Program Why First Responders Safety Training is Important video. Again, this is the video that you will be using as part of the presentation. Just for the idea that we have audio call in, the video does have audio and you couldn't—you know, to go through that, that's why we just told you the video would be there. However, you can view it. It's available from our Web site.
The other thing that I want to point out and stress is that the video will be supplied to each coordinator in that promotional binder. You will have access to the video there as well. You'll actually have it on disc where you can play it as well as the supplemental Power Point modules that we're providing too should you decide to customize your information and do a longer presentation.
Also again this is the public site available right now. Once everything is final approved and we have the actual toolbox live, there'll be a link to the toolbox which will be exactly what we just navigated through and walked each of you through.
And we do encourage you to take a few minutes to look around the online toolbox and check out the resources available, keeping in mind that the resources available cover two types of materials—an overview and very general and specific information that could help every single coordinator do your job as well as the specialized information for the project year one, First Responders Safety Training and the project year two, (patrol) and reduction technologies.
SANDRA LOI: Perfect. Thank you both. (Brett), are there any questions?
COORDINATOR: At this time there are no more questions.
SANDRA LOI: All right, well unless Judy and Cathy, unless you guys have anything else I was going to go ahead and wrap up the Webinar.
Cathy Mezera: I thin that sounds great. Just one final thing, we just want to remind everyone if you have specialized questions or if you think of something additional, please feel free to get in touch with someone here and we'll be more then happy to answer those questions. Again, we didn't talk a lot about Odyssey since many folks already are involved in Odyssey. But if you'd like to learn more or you want to see how you can get involved, it's not too late so please contact us about that as well.
And then finally if there's someone out there that wants to get involved but doesn't feel that there are resources close by right now, existing NAFTC NPCs, please contact us and we'll share the information that we're developing for that additional non-Clean Cities Learning Program grant funded train the trainer training.
JUDY MOORE: And I—this is Judy. I will add one thing to that. We still do have some funding for a few Odyssey sites even though we have met our Clean Cities Learning Program grant 50 sites deliverable, we also have money through another DOE grant for another 50 sites. So we still do have about 17—maybe a couple less then that. I think we had a couple sites come in.
So we are working with several sites so if you are planning on coming onboard, I would recommend that you do that quickly as well as we're going to be wrapping up some of the promotional items for Odyssey and we want to make sure that you get coverage and credit for being a site in that as well. So that is still available as well.
SANDRA LOI: Great. Well thank you to both Cathy and Judy. That was a great presentation. I appreciate you taking the time to come and talk to all of us today. And thank you to everyone participating on the phone.
I want to just give you a save the date for next month's Webinar. Next month is (beginning) tomorrow. But next month's Webinar is on September 16, and it'll be at 1:00 p.m. Eastern and it will be the next Electric Vehicle Quarterly Discussion Webinar hosted again by Linda Bluestein, co-director of the national Department of Energy's Clean Cities program. So definitely put that on the—on your calendar. September 16 at 1:00 p.m. Eastern will be the next EV quarterly Webinar, so I hope you can join us for that. Thank you, everyone, and have a great day.
WOMAN: Thanks, everyone.
COORDINATOR: Thank you for participating in today's conference call. You may now disconnect.