How to Use Crazy Egg for Click Analysis
Crazy Egg is an analytics tool that collects information about where users click on Web pages. It creates visual representations of the information that show how popular or unpopular individual page elements are. Please follow the steps below to run a Crazy Egg test on your website:
- Identify your research questions
Before you use Crazy Egg, it is useful to develop a list of research questions that you'd like to use Crazy Egg to investigate. For example, are people interacting with the top navigation? Are users seeing (and clicking on) the new feature we added to the right column? Are people scrolling down to the bottom of the page and interacting with content found there?
- Choose pages to test
Your research questions will ultimately determine which pages you test—but as a rule of thumb, consider testing:
- The home page
- Pages you plan to update in the near future. This allows you to compare usage before and after the update.
- Pages with unique templates
- Popular pages or top entry pages
- Pages with content your program wants to highlight
- Pages that might be affected by special media coverage
- Pages with interactive elements such as calls to action.
Choose three or four pages to start.
- Identify the timeframe you'd like Crazy Egg to run. Tests generally will run for one to two weeks.
- Email Carolyn Hinkley, the point of contact for EERE usability testing, and cc: David Brown, the Crazy Egg administrator for EERE sites in Energy.gov, with the information above. Ask David to set up the code on those pages.
- David will send you the Crazy Egg login information so you have access to the reports.
Important: To ensure that you're getting the most accurate data, try not to make changes to the page during the time that the test is running. Also be aware of any high profile events happening during the time you are testing, such as conferences or news stories, that might create unusual spikes in your Web traffic.
- Analyze and report data
After your test finishes running, you can start the data analysis. Crazy Egg provides several different ways to look at your usage patterns, including a heat map view, a list of click data, and the ability to filter the results by referrer, time to click, etc. The data you see will help you make immediate, data-driven design changes based on your research questions. It may also raise additional questions that you can explore using other usability methods, such as interviews or usability studies.
- Measure again
In some cases, you may want to retest your pages after you make changes. Follow the above procedure to set up a new test.