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Communication Standards and Guidelines
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Colors and Fonts

Colors

Consistent application of color will reinforce EERE branding and result in easy recognition of EERE materials. The Pantone Matching System (PMS) for selecting, specifying, matching, and controlling ink colors for print has been applied.

Signature colors

The EERE signature colors are blue (PMS 2955c) and green (PMS 376c). Blue is the dominant of the two signature colors. In two-color printing, blue should always be used.

Signature ColorsSpot Color Blue:  Pantone (PMS) 2955cSpot Color Green:  Pantone (PMS) 376c/382u Uncoated.Four-Color Process for Blue.  C:100 M:45 Y:0 K:37Four-Color Process for Green:  C:50 M:0 Y:100 K:0RGB Color for Blue: R:0 G:82 B:136RGB Color for Green:  R:141 G:198 B:63Blue Hex #005288Green Hex #8DC63F

Secondary colors

Two secondary colors have been selected to complement the signature colors. They are light blue (PMS 645) and yellow (PMS 7405).

You may use any of the four colors listed above as solid full-bleed pages or as accent colors. They can also be used as tints for backgrounds. Whether printing on coated or uncoated paper, be sure to match these colors to the approved Pantone Matching System (PMS) coated alternatives. The four-color, RGB, and Hex color equivalents are provided.

Secondary ColorsSpot Color Blue.  Pantone (PMS) 645c.Spot Color Yellow.  Pantone (PMS) 7405c/7404u Uncoated.Four-Color Process for Blue:  C:55 M:24 Y:0 K:9Four-Color Process Yellow.  C:0 M:10 Y:100 K:0RGB Color Blue. R:103 G:153 B:200RGB Color Yellow.  R:255 G:221 B:0.Blue Hex #6799C8Yellow Hex #FFDD00

Fonts

Primary typefaces

Using consistent type is another part of maintaining a strong visual identity. One serif and one sans serif font have been selected for EERE.

Concorde should be used for body text throughout all communications. Text should be set in upper and lower case with a flush left alignment. Avoid the use of all caps.

Helvetica Neue Condensed should be used for headlines, subheads, captions, call-outs, and sidebar copy. Text should be set in all caps or upper and lower case with a flush left alignment. Avoid the use of small caps.

Zapf Dingbats should be used for special characters such as symbols, bullets, and arrows.

Visual Example of Concorde, Helvetica Neue Condensed, and Zapf Dingbats typefaces.

Purchase these primary typefaces:

Alternative typefaces

When Concorde is not available, substitute Times New Roman.

When Helvetica Neue Condensed is not available, substitute Univers Condensed or Arial Narrow.

Visual example of Times New Romean, Univers Condensed and Arial Narrow typefaces.

Purchase these alternative typefaces: