Colors and Fonts
Colors
Consistent application of color will reinforce EERE branding and result in easy recognition of EERE materials. The Pantone Matching System (PMS) for selecting, specifying, matching, and controlling ink colors for print has been applied.
Signature colors
The EERE signature colors are blue (PMS 2955c) and green (PMS 376c). Blue is the dominant of the two signature colors. In two-color printing, blue should always be used.
Secondary colors
Two secondary colors have been selected to complement the signature colors. They are light blue (PMS 645) and yellow (PMS 7405).
You may use any of the four colors listed above as solid full-bleed pages or as accent colors. They can also be used as tints for backgrounds. Whether printing on coated or uncoated paper, be sure to match these colors to the approved Pantone Matching System (PMS) coated alternatives. The four-color, RGB, and Hex color equivalents are provided.
Fonts
Primary typefaces
Using consistent type is another part of maintaining a strong visual identity. One serif and one sans serif font have been selected for EERE.
Concorde should be used for body text throughout all communications. Text should be set in upper and lower case with a flush left alignment. Avoid the use of all caps.
Helvetica Neue Condensed should be used for headlines, subheads, captions, call-outs, and sidebar copy. Text should be set in all caps or upper and lower case with a flush left alignment. Avoid the use of small caps.
Zapf Dingbats should be used for special characters such as symbols, bullets, and arrows.
Purchase these primary typefaces:
Alternative typefaces
When Concorde is not available, substitute Times New Roman.
When Helvetica Neue Condensed is not available, substitute Univers Condensed or Arial Narrow.
