U.S. Department of Energy - Energy Efficiency and Renewable Energy
EERE Communication Standards & Guidelines
Here you'll find best practices for developing RSS feeds.
Using the RSS Icon
All links to an RSS feed should include the RSS icon. The icon can go before or after the link, depending on what works best for your Web site. For example:
Subscribe to receive EERE News feed.
Coding your Feed
RSS feeds can be coded in either RSS 2.0 or Atom. Atom is preferred on EERE. See a list of required, recommended, and optional Atom feed elements.
For an example of an Atom feed, see the sample feed. The items in red are required:
<?xml version="1.0" encoding="utf-8"?>
<title>Atom-Powered Robots Run Amok</title>
Explaining RSS to your Users
If you want to explain how to use RSS to your site visitors, link to the About RSS page on EERE News. For example:
Sign up for the Introduction to Standards RSS feed. Learn more about RSS.
The "Learn more about RSS" link should always point to the About RSS Feeds page on EERE News.
Getting Statistics for your Feed
Currently, there is no way to use EERE's statistics package to track the number of subscribers to an RSS feed. Many EERE websites have used Feedburner with their RSS feeds to track the number of subscribers.