U.S. Department of Energy - Energy Efficiency and Renewable Energy
EERE Communication Standards & Guidelines
Social media allows individuals and organizations to create, share, discuss, edit, and collaborate on content. Social media provide a unique opportunity to connect with people who are interested in your office's work.
All questions about social media should be sent to your office's media team contact.
Any office may run a blog. See the blog standards for the requirements and best practices.
EERE has two established blogs: the EERE blog and the Energy Saver blog. If you want to reach an existing audience without creating your own blog, you can write a guest post or become a regular contributor for these blogs.
Contact Cori Sue Morris to post on the EERE Blog. Contact Paige Terlip to post on the Energy Saver blog.
EERE's offices cannot have their own Facebook accounts. Instead, they are encouraged to provide content to the EERE Facebook (for general EERE communications) or to the Energy Saver Facebook (for general public and consumer-oriented communications).
Contact Eric Escudero or your media team contact if you are interested in posting on EERE Facebook. Contact Paige Terlip to post on Energy Saver Facebook. It can take up to 2 business days to post on either of these accounts.
Key programs and partnerships (like Solar Decathlon) may be eligible for their own Facebook accounts. If you feel a project you are working on requires a Facebook account, email your media team contact.
Offices may not create their own Flickr accounts. However, all programs are welcome to submit pictures to the U.S. Department of Energy's Flickr account. Contact your media team contact if you have images to post on Flickr.
All offices are encouraged to use RSS feeds to help visitors stay informed on updates to their content. For guidance, see the RSS Feed page.
Offices may not create their own Twitter accounts. Any program that wants to use Twitter should use another established Twitter feed.
The Energy Saver Twitter Account is available for general-public and consumer-oriented communications. If you are interested in posting on the Energy Saver Twitter Account, please contact Paige Terlip.
If you have a post for the DOE Twitter Account, contact your media team contact.
Offices may post videos on the DOE Vimeo channel.
All videos must follow EERE's video requirements. Send your video to your program's media contact.
Widgets (also known as "gadgets") are snippets of code that users can place on their own website, blog, or social networking site. Widgets are effective when information is regularly updated, either manually or with an RSS feed.
For a list of widgets used on the EERE website, see the EERE Social Media page. To get your widget listed on EERE's Social Media page, please contact Michelle Resnick.
All programs can make widgets. For more information, see the widgets page.
Offices may not have their own YouTube channels, but they may post videos on the DOE YouTube channel.
If you want your video posted on DOE's YouTube channel, follow the guidance on the video page.
Some high-level EERE programs, like Solar Decathlon, have their own YouTube channels. Please e-mail your media team contact if you believe your website requires its own independent channel.