U.S. Department of Energy - Energy Efficiency and Renewable Energy

EERE Communication Standards & Guidelines

Title Tags

This page describes the requirements for coding title tags on the EERE Web site. Title tags provide titles for Web pages. These titles appear on printed Web pages, display in the title bar of browser windows, appear in bookmark and navigation lists, and serve as captions for search engine results. They are also important in search engine rankings.

General guidance for title tags is provided below. For more information or for specific questions about your site, please contact the EERE Search Specialist.

EERE Corporate

For EERE corporate pages (e.g., general pages that are directly under EERE and not related to a program), include EERE: before the header text (e.g., your H1 header that serves as the title of the page).

<title>EERE: Webmaster</title>

Program Sites

For EERE office websites (e.g., Biomass, Solar, Geothermal) home pages should include "EERE:" before the site name and "Home Page" at the end. All other pages should begin with the program name followed by a colon or dash and then the header text for that particular page.

<title>EERE: Geothermal Technologies Office Home Page</title>
<title>Geothermal Technologies Office: Key Activities</title>

Subsites

Subsite home pages should include the name of the program followed by a colon, then the subsite name. All other pages should begin with the subsite name followed by a colon, and then the header text of the actual page.

<title>Wind Program: Wind Powering America</title>
<title>Wind Powering America: State Wind Activities</title>