Creating Content and PDFs

Writing for the Web is different than writing for print. According to best practices for Web writing, content should be scannable and clear, with descriptive headers and lots of white space. Write your content so it's both easily understood by your target audience and optimized for search engines.

When writing anything for the Web, remember the requirements of the Plain Language Act of 2010.

Content Checklist

This optional checklist helps you make sure that your content is following best practices for Web writing.

Contact Information

Federal law requires that all websites include contact information. Learn where to put your "Contacts" pages and how to make sure users know who to contact.

Page Elements

Every Web page is made up of several different parts. In particular, "intro text" is required on all EERE pages and helps with search engine optimization.

Search Optimization

The most effective search optimization doesn't come from technical solutions—it comes from carefully written content. Learn how you can write to make your sites perform better in search engines.

Types of Pages

Do you know the difference between a home page, a landing page, and a content page? You need to understand when and how to use all three to write a strong website.


Links should be written so that your users can always tell where they'll end up after they click them. They also need to be Section 508 compliant.

Writing Process

Learn some helpful ways to look at the Web writing process.