DOE and Alliance to Save Energy Launch New Energy-Saving Campaign
May 21, 2004
DOE and the Alliance to Save Energy launched a new yearlong public education and awareness campaign on May 21st. Called "Powerful $avings," the campaign will provide consumers with the information and tools necessary to make smart energy choices a part of their daily lives. The new partnership with the Alliance to Save Energy continues Energy Secretary Spencer Abraham's "Smart Energy" campaign, which was launched last summer.
The partnership between DOE and the Alliance will focus on increasing public awareness on the importance of energy efficiency and smart energy practices both at home and on the road through an extensive media outreach campaign. It will include broadly disseminated video, audio, and print news releases, as well as op-ed pieces and satellite media tours. Alliance and DOE leaders and spokespersons will reinforce the message in their public appearances around the country. It will also build on two booklets that are currently available to consumers: DOE's "Energy Savers: Tips on Saving Energy & Money at Home," and the Alliance's "Power$mart: Easy Tips to Save Money and the Planet." See the DOE press release and the Powerful $avings Web site, as well as the "Energy Savers" and "Power$mart" Web sites.