"Over two years ago, Auburn Hills made an intentional decision to prepare for the fueling needs of plug-in electric vehicle drivers," said Steven Cohen, director of community development for the city of Auburn Hills. "With the support of the Ann Arbor-based Clean Energy Coalition, our example has become a model for Michigan, which in turn has made us a national player on the topic."
In 2011, Auburn Hills became the first municipality in Michigan to adopt a comprehensive Electric Vehicle Infrastructure Ordinance. The City's ordinance encourages, but does not require, developers, builders, homeowners and business owners to make electric car charging stations a regular part of construction. Since then, Auburn Hills has continued its electric vehicle leadership by testing demo plug-in hybrid gas/electric vehicles for Chrysler Group LLC, working with DTE to secure a grant and install three public PEV charging stations in Downtown Auburn Hills, creating a "best practices" standard for on-street charging stations and developing the State of Michigan's standard for PEV charging station regulatory signs, which is currently under consideration as the national standard in PEV signage by the Department of Transportation.
"As the home of Chrysler Group LLC, numerous auto suppliers and the huge footprint the auto industry has in our community, we have a common interest in supporting this emerging industry via unified public-private collaboration," said Cohen.
According to the DOE, Auburn Hills and other Workplace Charging Challenge partners understand PEVs offer consumers significant advantages over gasoline-powered vehicles, including added convenience from home refueling, reduced maintenance costs and savings on fuel (electricity is the equivalent of approximately $1 per gallon of gas). In addition to the consumer cost effectiveness and savings, employer-provided PEV charging stations serve as an attractive employee benefit, enhance corporate sustainability efforts and signal corporate leadership in adopting advanced technology. It also fills an important gap in America's PEV charging infrastructure, increasing consumer exposure and access to PEV charging opportunities.
"Experts believe these vehicles will constitute only 4 to 10 percent of the market by 2020 so it will be a long road toward mass adoption," said Cohen. "However, the next step for us as a city is to continue to be leaders and facilitators in PEV adoption. Being a Workplace Charging Challenge partner provides us that opportunity."
Partners of the Workplace Charging Challenge make a commitment to provide PEV charging access to their workforce by assessing employee demand for PEV workplace charging, and developing and executing a plan to provide PEV charging access. In return, partners will be provided with technical assistance, informational resources and a forum to share information on PEV leadership facilitated by the DOE. Additionally, successes made and best practices developed will be disseminated nationally.
Auburn Hills joins 3M, AVL, Bentley Systems, Biogen Idec, Bloomberg LP, Chrysler Group LLC, the City of Sacramento, The Coca-Cola Company, Dell, Duke Energy, Eli Lilly and Company, Facebook, Ford, GE, GM, Google, The Hartford, The Hertz Corporation, National Grid, New York Power Authority, Nissan, NRG Energy, OSRAM SYLVANIA, Raytheon Company, San Diego Gas & Electric, Siemens, Southern California Edison, Tesla and Verizon as partners in the Workplace Charging Challenge.
To learn more about the Workplace Charging Challenge and the EV Everywhere Grand Challenge visit, www.electricvehicles.energy.gov.
About Auburn Hills
Celebrating 30 years as a city in 2013, Auburn Hills is home to 21,000 residents and also serves as Michigan's global business address, with 40 international corporations from 32 countries housed here, including Chrysler Group LLC and Borg Warner headquarters. Auburn Hills' residents enjoy the amenities of city and suburban living with parks, a revitalized downtown district and a welcoming city complex with a library and community center. Additionally, the city has five colleges and universities, the award winning Palace of Auburn Hills entertainment complex and Great Lakes Crossing Outlets, one of the state's largest destination shopping centers, providing a variety of cultural, social and educational opportunities to residents, workers and visitors. Learn more at www.auburnhills.org.