Skip to Content
U.S. Department of Energy Energy Efficiency and Renewable Energy

Fact #271: June 9, 2003
Attitudes about Hybrid SUVs

A March 2003 survey indicated that 37% of new car buyers would not consider buying a sport utility vehicle (SUV). Thirty-six percent of those who would not consider buying an SUV said that the price of gasoline is the most important reason; 43% said that it was just not the kind of vehicle they wanted.

Graph: Reasons Buyers Do Not Consider Buying SUVs

Supporting Information

Development of Hybrid SUVs Leads to Feelings That Are...
More favorable to SUVs 48%
Neutral 42%
Less favorable to SUVs 10%

Source: Kelley Blue Book Marketing Research, "SUV Attitude Study — Wave 1 and Wave 2 Summary," March 2003. Based on survey conducted March 7–12, 2003.

Return to 2003 Facts of the Week