Fact #272: June 16, 2003
Why Buyers Are Not Considering SUV Purchases
A March 2003 survey indicated that 37% of new car buyers would not consider buying a sport utility vehicle (SUV). Thirty-six percent of those who would not consider buying an SUV said that the price of gasoline is the most important reason; 43% said that it was just not the kind of vehicle they wanted.
Supporting Information
| Not the kind of vehicle wanted | 43% |
| Gasoline prices | 36% |
| Rollovers/safety concerns | 9% |
| Too big for the road | 5% |
| Impact on environment | 5% |
| Impact on foreign oil dependence | 2% |
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Source: Kelley Blue Book Marketing Research, "SUV Attitude Study — Wave 1 and Wave 2 Summary," March 2003. Based on survey conducted March 7–12, 2003. | |
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