Fact #272: June 16, 2003
Why Buyers Are Not Considering SUV Purchases
A March 2003 survey indicated that 37% of new car buyers would not consider buying a sport utility vehicle (SUV). Thirty-six percent of those who would not consider buying an SUV said that the price of gasoline is the most important reason; 43% said that it was just not the kind of vehicle they wanted.
|Not the kind of vehicle wanted||43%|
|Too big for the road||5%|
|Impact on environment||5%|
|Impact on foreign oil dependence||2%|
Source: Kelley Blue Book Marketing Research, "SUV Attitude Study — Wave 1 and Wave 2 Summary," March 2003. Based on survey conducted March 7–12, 2003.