U.S. Department of Energy - Energy Efficiency and Renewable Energy
Vehicle Technologies Program
Fact #271: June 9, 2003
Attitudes about Hybrid SUVs
A March 2003 survey indicated that 37% of new car buyers would not consider buying a sport utility vehicle (SUV). Thirty-six percent of those who would not consider buying an SUV said that the price of gasoline is the most important reason; 43% said that it was just not the kind of vehicle they wanted.
Supporting Information
Development of Hybrid SUVs Leads to Feelings That Are...
| More favorable to SUVs |
48% |
| Neutral |
42% |
| Less favorable to SUVs |
10% |
|
Source: Kelley Blue Book Marketing Research, "SUV Attitude Study — Wave 1 and Wave 2 Summary," March 2003. Based on survey conducted March 7–12, 2003. |
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