U.S. Department of Energy - Energy Efficiency and Renewable Energy
Vehicle Technologies Office
Fact #272: June 16, 2003
Why Buyers Are Not Considering SUV Purchases
A March 2003 survey indicated that 37% of new car buyers would not consider buying a sport utility vehicle (SUV). Thirty-six percent of those who would not consider buying an SUV said that the price of gasoline is the most important reason; 43% said that it was just not the kind of vehicle they wanted.
Most Important Reason in Not Considering an SUV
|Not the kind of vehicle wanted
|Too big for the road
|Impact on environment
|Impact on foreign oil dependence
Source: Kelley Blue Book Marketing Research, "SUV Attitude Study — Wave 1 and Wave 2 Summary," March 2003. Based on survey conducted March 7–12, 2003.
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