Fact #325: June 21, 2004
Diesel and Hybrid Vehicle Preferences
Seven percent of survey respondents in a nationwide survey indicated that they would definitely buy a hybrid electric vehicle (HEV) as their next household vehicle. A diesel vehicle is definite as the next vehicle purchase for 4% of respondents. However, diesels and HEVs have a way to go before they become mainstream vehicle choices — 40% of respondents indicated they would definitely not buy a diesel vehicle, and 22% indicated they would definitely not buy a hybrid vehicle.
|Definitely Will Buy||7%||4%|
|Very Likely to Buy||8%||4%|
|Likely to Buy||29%||14%|
|Not Likely to Buy||34%||38%|
|Definitely Won't Buy||22%||40%|
Source: Nationwide random phone survey conducted by Opinion Research Corporation for the National Renewable Energy Laboratory, May 20–23, 2004 (N = 1036).