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Fact #332: August 9, 2004
New Light Vehicle Market Shares, 1976–2003

The market share for light trucks have been growing since the early 1980s — much of it due to the increase in sales of sport utility vehicles (SUVs). The graph below shows the car market shares in shades of green and the light truck market shares in shades of blue.

New Light Vehicle Market Share
Graph showing the new light-vehicle market shares,from 1976 to 2003

Supporting Information

New Light Vehicle Market Share: Cars 1976–2003 (%)
  Mini-
Compact
Car
Two-
Seater
Car
Mini-
Compact &
Two-
Seater
Car
Sub-
Compact
Car
Compact
Car
Midsize
Car
Large
Car
1976 0.0 1.7 1.7 21.7 23.5 15.0 18.2
1977 6.5 1.7 8.2 15.4 21.7 15.6 19.9
1978 6.7 1.5 8.3 15.0 12.0 26.1 17.6
1979 4.3 1.7 6.0 24.4 6.7 26.9 15.4
1980 3.8 1.9 5.7 30.4 5.3 27.2 11.8
1981 2.7 2.2 5.0 27.1 11.0 28.8 10.2
1982 2.3 2.1 4.3 24.6 13.3 25.9 10.2
1983 2.0 1.8 3.8 20.5 16.8 24.3 11.1
1984 0.3 2.4 2.7 18.2 20.0 22.1 10.9
1985 0.3 2.5 2.8 15.7 23.2 20.5 10.0
1986 1.2 1.8 3.0 15.9 23.6 19.1 9.4
1987 1.0 1.6 2.6 13.5 27.2 17.3 8.7
1988 0.6 1.2 1.8 13.1 27.8 16.9 9.1
1989 0.1 1.1 1.2 13.1 24.7 19.7 9.4
1990 0.6 1.2 1.8 14.8 23.0 18.3 9.3
1991 0.8 1.1 1.9 18.2 19.5 18.6 9.3
1992 0.9 0.7 1.5 16.6 19.6 18.0 9.1
1993 0.6 0.5 1.2 14.5 19.8 18.2 8.8
1994 0.4 0.5 0.8 13.8 21.0 16.1 9.2
1995 0.3 0.4 0.7 10.4 22.4 17.0 9.0
1996 0.2 0.4 0.6 8.8 23.5 16.7 8.5
1997 0.3 0.5 0.8 10.2 19.9 17.1 7.9
1998 0.1 0.7 0.7 9.8 15.2 20.4 6.9
1999 0.1 0.6 0.7 9.7 14.2 20.2 7.1
2000 0.1 0.7 0.8 10.4 13.9 19.4 7.5
2001 0.2 0.7 0.9 5.6 18.7 16.3 9.2
2002 0.3 0.8 1.1 3.7 18.9 17.2 8.1
2003 0.5 1.0 1.5 2.8 18.5 16.1 8.3

 

New Light Vehicle Market Share: Trucks, Vans, and SUVs 1976–2003 (%)
  Small
Pickup
Large
Pickup
Small
Van
Large
Van
Small
SUV
Medium
SUV
Large
SUV
1976 1.4 13.1 0.2 4.8 0.0 0.4 0.1
1977 2.1 13.2 0.2 3.2 0.0 0.5 0.1
1978 2.2 13.4 0.2 4.8 0.0 0.3 0.1
1979 3.3 12.0 0.1 4.3 0.4 0.4 0.1
1980 4.6 9.9 0.1 2.9 0.5 1.3 0.3
1981 4.4 8.9 0.1 3.0 0.4 0.8 0.2
1982 5.9 10.2 0.1 3.9 0.3 1.0 0.3
1983 7.8 8.4 0.1 4.2 1.5 1.1 0.4
1984 6.2 10.0 1.6 3.9 2.8 1.1 0.5
1985 5.7 11.1 2.9 3.5 2.9 1.2 0.5
1986 6.3 10.2 4.1 3.3 3.4 1.2 0.6
1987 6.5 10.3 4.9 3.2 3.8 1.5 0.5
1988 6.8 9.6 5.6 3.2 3.9 1.5 0.6
1989 5.9 10.6 5.8 3.2 3.1 2.7 0.7
1990 8.3 8.1 7.4 2.3 2.9 3.2 0.7
1991 8.1 7.5 7.6 2.0 2.8 4.0 0.6
1992 8.0 8.3 8.3 2.2 3.1 4.7 0.6
1993 8.1 8.3 8.9 2.3 3.1 5.8 0.9
1994 7.9 9.6 9.2 2.2 3.0 6.3 1.0
1995 7.3 10.0 9.1 2.2 3.5 7.3 1.0
1996 6.8 10.8 8.8 2.0 3.9 8.5 1.1
1997 6.6 10.8 8.8 2.1 2.4 9.8 3.8
1998 5.9 12.8 8.4 2.2 3.2 10.4 4.1
1999 6.7 12.1 8.2 2.2 4.0 10.6 4.3
2000 6.2 11.4 7.4 2.1 4.4 12.5 4.1
2001 5.0 12.2 7.0 2.0 5.5 12.7 4.8
2002 4.5 13.0 6.9 2.1 5.2 14.4 5.1
2003 4.6 12.7 6.5 2.0 5.2 16.5 5.3

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