Fact #343: October 25, 2004
Reasons for Rejecting a Particular New Car Model
According to a recent J.D. Power and Associates study, 15.1% of potential buyers mentioned poor gas mileage as a reason for declining to purchase a specific car model. The top 10 reasons for rejecting a car model are shown in the graph below.
Supporting Information
| Reasons for Rejecting a Particular New Car Model | Share of Respondents |
|---|---|
| Price too high | 38.6% |
| Monthly payment too high | 18.9% |
| Rebates/incentives not available | 18.2% |
| Didn't like exterior styling/design | 17.5% |
| Wanted better gas mileage | 15.1% |
| Salespeople not professional | 13.9% |
| Limited availability on dealer lots | 13.6% |
| Low-interest financing not available | 13.5% |
| Believed other dealers had better service | 13.4% |
| Didn't like interior styling/design | 13.4% |
|
Source: J.D. Power and Associates 2004 Escaped Shopper Study. | |
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