Fact #302: January 12, 2004
More People Can Name Hybrid Cars in 2003

In December 2003, survey respondents were asked to name a hybrid electric car. The same question was also asked during surveys in 2000, 2001, and 2002. In 2003, the share of respondents who did not know any hybrid vehicles was down to 47% from a high of 64% in 2000 when hybrids were fairly new to the automobile market.

However, work is still necessary to get to word out about hybrid technology. When respondents were asked in December 2003 how much they had heard about hybrid technology, 22% answered that they had heard nothing.

Supporting Information

Answers to "Please name a hybrid electric car if you can."

	August 2000	November 2001	November 2002	December 2003
Honda	15%	24%	24%	24%
Insight	1%	2%	2%	1%
Civic	n/a	n/a	2%	3%
Toyota	4%	11%	10%	24%
Prius	1%	2%	6%	12%
Other	14%	6%	1%	5%
Don't know	64%	56%	48%	47%
n/a = not available at that time. Source: Opinion Research Corporation for the National Renewable Energy Laboratory, December 2003 and previous surveys: 2000 (N = 953); 2001 (N = 999); 2002 (N = 999); 2003 (N = 781)

Answers to "How much have you heard about hybrid technology?"

	August 2000	November 2001	November 2002	December 2003
A great deal	13%	10%	20%	15%
Some	33%	33%	35%	35%
Very little	34%	30%	26%	27%
Nothing	20%	26%	18%	22%
Don't know	0%	2%	1%	0%
Opinion Research Corporation for the National Renewable Energy Laboratory, December 2003 and previous surveys: 2000 (N = 953); 2001 (N = 999); 2002 (N = 999); and 2003 (N = 1,015)

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