Fact #332: August 9, 2004
New Light Vehicle Market Shares, 1976–2003
The market share for light trucks have been growing since the early 1980s — much of it due to the increase in sales of sport utility vehicles (SUVs). The graph below shows the car market shares in shades of green and the light truck market shares in shades of blue.
New Light Vehicle Market Share


Supporting Information
| Mini- Compact Car |
Two- Seater Car |
Mini- Compact & Two- Seater Car |
Sub- Compact Car |
Compact Car |
Midsize Car |
Large Car | |
|---|---|---|---|---|---|---|---|
| 1976 | 0.0 | 1.7 | 1.7 | 21.7 | 23.5 | 15.0 | 18.2 |
| 1977 | 6.5 | 1.7 | 8.2 | 15.4 | 21.7 | 15.6 | 19.9 |
| 1978 | 6.7 | 1.5 | 8.3 | 15.0 | 12.0 | 26.1 | 17.6 |
| 1979 | 4.3 | 1.7 | 6.0 | 24.4 | 6.7 | 26.9 | 15.4 |
| 1980 | 3.8 | 1.9 | 5.7 | 30.4 | 5.3 | 27.2 | 11.8 |
| 1981 | 2.7 | 2.2 | 5.0 | 27.1 | 11.0 | 28.8 | 10.2 |
| 1982 | 2.3 | 2.1 | 4.3 | 24.6 | 13.3 | 25.9 | 10.2 |
| 1983 | 2.0 | 1.8 | 3.8 | 20.5 | 16.8 | 24.3 | 11.1 |
| 1984 | 0.3 | 2.4 | 2.7 | 18.2 | 20.0 | 22.1 | 10.9 |
| 1985 | 0.3 | 2.5 | 2.8 | 15.7 | 23.2 | 20.5 | 10.0 |
| 1986 | 1.2 | 1.8 | 3.0 | 15.9 | 23.6 | 19.1 | 9.4 |
| 1987 | 1.0 | 1.6 | 2.6 | 13.5 | 27.2 | 17.3 | 8.7 |
| 1988 | 0.6 | 1.2 | 1.8 | 13.1 | 27.8 | 16.9 | 9.1 |
| 1989 | 0.1 | 1.1 | 1.2 | 13.1 | 24.7 | 19.7 | 9.4 |
| 1990 | 0.6 | 1.2 | 1.8 | 14.8 | 23.0 | 18.3 | 9.3 |
| 1991 | 0.8 | 1.1 | 1.9 | 18.2 | 19.5 | 18.6 | 9.3 |
| 1992 | 0.9 | 0.7 | 1.5 | 16.6 | 19.6 | 18.0 | 9.1 |
| 1993 | 0.6 | 0.5 | 1.2 | 14.5 | 19.8 | 18.2 | 8.8 |
| 1994 | 0.4 | 0.5 | 0.8 | 13.8 | 21.0 | 16.1 | 9.2 |
| 1995 | 0.3 | 0.4 | 0.7 | 10.4 | 22.4 | 17.0 | 9.0 |
| 1996 | 0.2 | 0.4 | 0.6 | 8.8 | 23.5 | 16.7 | 8.5 |
| 1997 | 0.3 | 0.5 | 0.8 | 10.2 | 19.9 | 17.1 | 7.9 |
| 1998 | 0.1 | 0.7 | 0.7 | 9.8 | 15.2 | 20.4 | 6.9 |
| 1999 | 0.1 | 0.6 | 0.7 | 9.7 | 14.2 | 20.2 | 7.1 |
| 2000 | 0.1 | 0.7 | 0.8 | 10.4 | 13.9 | 19.4 | 7.5 |
| 2001 | 0.2 | 0.7 | 0.9 | 5.6 | 18.7 | 16.3 | 9.2 |
| 2002 | 0.3 | 0.8 | 1.1 | 3.7 | 18.9 | 17.2 | 8.1 |
| 2003 | 0.5 | 1.0 | 1.5 | 2.8 | 18.5 | 16.1 | 8.3 |
| Small Pickup |
Large Pickup |
Small Van |
Large Van |
Small SUV |
Medium SUV |
Large SUV | |
|---|---|---|---|---|---|---|---|
| 1976 | 1.4 | 13.1 | 0.2 | 4.8 | 0.0 | 0.4 | 0.1 |
| 1977 | 2.1 | 13.2 | 0.2 | 3.2 | 0.0 | 0.5 | 0.1 |
| 1978 | 2.2 | 13.4 | 0.2 | 4.8 | 0.0 | 0.3 | 0.1 |
| 1979 | 3.3 | 12.0 | 0.1 | 4.3 | 0.4 | 0.4 | 0.1 |
| 1980 | 4.6 | 9.9 | 0.1 | 2.9 | 0.5 | 1.3 | 0.3 |
| 1981 | 4.4 | 8.9 | 0.1 | 3.0 | 0.4 | 0.8 | 0.2 |
| 1982 | 5.9 | 10.2 | 0.1 | 3.9 | 0.3 | 1.0 | 0.3 |
| 1983 | 7.8 | 8.4 | 0.1 | 4.2 | 1.5 | 1.1 | 0.4 |
| 1984 | 6.2 | 10.0 | 1.6 | 3.9 | 2.8 | 1.1 | 0.5 |
| 1985 | 5.7 | 11.1 | 2.9 | 3.5 | 2.9 | 1.2 | 0.5 |
| 1986 | 6.3 | 10.2 | 4.1 | 3.3 | 3.4 | 1.2 | 0.6 |
| 1987 | 6.5 | 10.3 | 4.9 | 3.2 | 3.8 | 1.5 | 0.5 |
| 1988 | 6.8 | 9.6 | 5.6 | 3.2 | 3.9 | 1.5 | 0.6 |
| 1989 | 5.9 | 10.6 | 5.8 | 3.2 | 3.1 | 2.7 | 0.7 |
| 1990 | 8.3 | 8.1 | 7.4 | 2.3 | 2.9 | 3.2 | 0.7 |
| 1991 | 8.1 | 7.5 | 7.6 | 2.0 | 2.8 | 4.0 | 0.6 |
| 1992 | 8.0 | 8.3 | 8.3 | 2.2 | 3.1 | 4.7 | 0.6 |
| 1993 | 8.1 | 8.3 | 8.9 | 2.3 | 3.1 | 5.8 | 0.9 |
| 1994 | 7.9 | 9.6 | 9.2 | 2.2 | 3.0 | 6.3 | 1.0 |
| 1995 | 7.3 | 10.0 | 9.1 | 2.2 | 3.5 | 7.3 | 1.0 |
| 1996 | 6.8 | 10.8 | 8.8 | 2.0 | 3.9 | 8.5 | 1.1 |
| 1997 | 6.6 | 10.8 | 8.8 | 2.1 | 2.4 | 9.8 | 3.8 |
| 1998 | 5.9 | 12.8 | 8.4 | 2.2 | 3.2 | 10.4 | 4.1 |
| 1999 | 6.7 | 12.1 | 8.2 | 2.2 | 4.0 | 10.6 | 4.3 |
| 2000 | 6.2 | 11.4 | 7.4 | 2.1 | 4.4 | 12.5 | 4.1 |
| 2001 | 5.0 | 12.2 | 7.0 | 2.0 | 5.5 | 12.7 | 4.8 |
| 2002 | 4.5 | 13.0 | 6.9 | 2.1 | 5.2 | 14.4 | 5.1 |
| 2003 | 4.6 | 12.7 | 6.5 | 2.0 | 5.2 | 16.5 | 5.3 |
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