Fact #343: October 25, 2004
Reasons for Rejecting a Particular New Car Model
According to a recent J.D. Power and Associates study, 15.1% of potential buyers mentioned poor gas mileage as a reason for declining to purchase a specific car model. The top 10 reasons for rejecting a car model are shown in the graph below.
|Reasons for Rejecting a Particular New Car Model||Share of Respondents|
|Price too high||38.6%|
|Monthly payment too high||18.9%|
|Rebates/incentives not available||18.2%|
|Didn't like exterior styling/design||17.5%|
|Wanted better gas mileage||15.1%|
|Salespeople not professional||13.9%|
|Limited availability on dealer lots||13.6%|
|Low-interest financing not available||13.5%|
|Believed other dealers had better service||13.4%|
|Didn't like interior styling/design||13.4%|
Source: J.D. Power and Associates 2004 Escaped Shopper Study.