Fact #343: October 25, 2004
Reasons for Rejecting a Particular New Car Model

According to a recent J.D. Power and Associates study, 15.1% of potential buyers mentioned poor gas mileage as a reason for declining to purchase a specific car model. The top 10 reasons for rejecting a car model are shown in the graph below.

Supporting Information

Reasons for Rejecting a Particular New Car Model	Share of Respondents
Price too high	38.6%
Monthly payment too high	18.9%
Rebates/incentives not available	18.2%
Didn't like exterior styling/design	17.5%
Wanted better gas mileage	15.1%
Salespeople not professional	13.9%
Limited availability on dealer lots	13.6%
Low-interest financing not available	13.5%
Believed other dealers had better service	13.4%
Didn't like interior styling/design	13.4%
Source: J.D. Power and Associates 2004 Escaped Shopper Study.

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