U.S. Department of Energy - Energy Efficiency and Renewable Energy
Vehicle Technologies Office
Fact #302: January 12, 2004
More People Can Name Hybrid Cars in 2003
In December 2003, survey respondents were asked to name a hybrid electric car. The same question was also asked during surveys in 2000, 2001, and 2002. In 2003, the share of respondents who did not know any hybrid vehicles was down to 47% from a high of 64% in 2000 when hybrids were fairly new to the automobile market.
Answers to "Please name a hybrid-electric car if you can." 
However, work is still necessary to get to word out about hybrid technology. When respondents were asked in December 2003 how much they had heard about hybrid technology, 22% answered that they had heard nothing.
Answers to "How much have you heard about hybrid technology?" 
Supporting Information
Answers to "Please name a hybrid electric car if you can."
| |
August 2000 |
November 2001 |
November 2002 |
December 2003 |
| Honda |
15% |
24% |
24% |
24% |
| Insight |
1% |
2% |
2% |
1% |
| Civic |
n/a |
n/a |
2% |
3% |
| Toyota |
4% |
11% |
10% |
24% |
| Prius |
1% |
2% |
6% |
12% |
| Other |
14% |
6% |
1% |
5% |
| Don't know |
64% |
56% |
48% |
47% |
|
n/a = not available at that time.
Source: Opinion Research Corporation for the National Renewable Energy Laboratory, December 2003 and previous surveys: 2000 (N = 953); 2001 (N = 999); 2002 (N = 999); 2003 (N = 781) |
Answers to "How much have you heard about hybrid technology?"
| |
August
2000 |
November
2001 |
November
2002 |
December
2003 |
| A great deal |
13% |
10% |
20% |
15% |
| Some |
33% |
33% |
35% |
35% |
| Very little |
34% |
30% |
26% |
27% |
| Nothing |
20% |
26% |
18% |
22% |
| Don't know |
0% |
2% |
1% |
0% |
|
Opinion Research Corporation for the National Renewable Energy Laboratory, December 2003 and previous surveys: 2000 (N = 953); 2001 (N = 999); 2002 (N = 999); and 2003 (N = 1,015) |
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