U.S. Department of Energy - Energy Efficiency and Renewable Energy
Vehicle Technologies Program
Fact #325: June 21, 2004
Diesel and Hybrid Vehicle Preferences
Seven percent of survey respondents in a nationwide survey indicated that they would definitely buy a hybrid electric vehicle (HEV) as their next household vehicle. A diesel vehicle is definite as the next vehicle purchase for 4% of respondents. However, diesels and HEVs have a way to go before they become mainstream vehicle choices — 40% of respondents indicated they would definitely not buy a diesel vehicle, and 22% indicated they would definitely not buy a hybrid vehicle.
Likelihood of Buying a Diesel or HEV 
Supporting Information
When you purchase your next household vehicle, how likely are you to buy each of the following: A diesel vehicle? A hybrid electric vehicle?
| |
HEV |
Diesel |
| Definitely Will Buy |
7% |
4% |
| Very Likely to Buy |
8% |
4% |
| Likely to Buy |
29% |
14% |
| Not Likely to Buy |
34% |
38% |
| Definitely Won't Buy |
22% |
40% |
| Total |
100% |
100% |
|
Source: Nationwide random phone survey conducted by Opinion Research Corporation for the National Renewable Energy Laboratory, May 20–23, 2004 (N = 1036). |
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