Fact #485: September 3, 2007
An August 2007 survey asked:
Assume that a HYBRID vehicle and a clean DIESEL vehicle both would cost $3,000 more than a comparable GASOLINE vehicle and both would reduce your annual fuel use by 30%. Which of the following would you choose for your NEXT NEW vehicle purchase? (Choices were gasoline, diesel, or hybrid)
Only 12% of all respondents indicated that they would purchase a diesel vehicle under these conditions. Over half of the respondents said they would choose a hybrid vehicle for their next new vehicle purchase. Over 60% of those with a college education would choose a hybrid vehicle.
|All Respondents||Respondents That Were|
Source: Opinion Research Corporation International for NREL, Study #716328, August 9, 2007, N=1010.