Fact #83: March 29, 1999
Single Most Important Reasons Why Consumers Bought Type of Vehicle
In February 1999, the Opinion Research Corporation International asked over 1000 consumers the following question:
What was the single most important reason you bought [the type of vehicle you purchased last]?
| Top Responses by Vehicle Type | |
|---|---|
| Small Car | SUV |
| Price/value: 18% | 4 WD: 20% |
| Fuel economy: 12% | Haul things: 5% |
| Towing: 5% | |
| Large Car | |
| Price/value: 14% | Pickup/Large Van |
| Safety: 8% | Price/value: 10% |
| For work/business: 9% | |
| Minivan | Haul things: 8% |
| Size of family: 24% | |
| More space/room: 16% | |
|
Source: Opinion Research Corporation International, | |
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