U.S. Department of Energy - Energy Efficiency and Renewable Energy
Vehicle Technologies Office
Fact #83: March 29, 1999
Single Most Important Reasons Why Consumers Bought Type of Vehicle
In February 1999, the Opinion Research Corporation International asked over 1000 consumers the following question:
What was the single most important reason you bought [the type of vehicle you purchased last]?
| Top Responses by Vehicle Type |
| Small Car |
SUV |
| Price/value: 18% |
4 WD: 20% |
| Fuel economy: 12% |
Haul things: 5% |
| |
Towing: 5% |
| Large Car |
|
| Price/value: 14% |
Pickup/Large Van |
| Safety: 8% |
Price/value: 10% |
| |
For work/business: 9% |
| Minivan |
Haul things: 8% |
| Size of family: 24% |
|
| More space/room: 16% |
|
|
Source: Opinion Research Corporation International,
Study #70809 Performed for the National Renewable Energy Laboratory, February 25, 1999. |
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