U.S. Department of Energy - Energy Efficiency and Renewable Energy

Vehicle Technologies Office

Fact #678: June 6, 2011
Manufacturer Market Share of Hybrid Vehicles, 2010

From a total of 274,210 hybrid vehicle sales in 2010, over two thirds (69%) were manufactured by the Toyota Motor Company. Ford and Honda together accounted for about a quarter of hybrid vehicle sales while GM and Nissan together sold about 5%. Other manufacturers including Porsche, Mazda, Mercedes and BMW totaled less than 1% of hybrid vehicle sales.

Manufacturer Market Share of Hybrid Vehicles, 2010Bar graph showing the manufactuer market share of hybrid vehicles in 2010. Toyota has the greatest market share with 69%. For more detailed information, see supporting information below.

Note: Other includes Porsche, Mazda, Mercedes and BMW.

Supporting Information

Manufacturer Market Share of Hybrid Vehicles, 2010
Manufacturer Sales Market Share
Toyota 189,187 69.0%
Ford 35,496 12.9%
Honda 33,547 12.2%
GM 6,759 2.5%
Nissan 6,710 2.4%
Other 2,511 0.9%
Total 274,210 100.0%

Source: U.S. Department of Energy, Alternative Fuels & Advanced Vehicles Data Center, HEV Sales by Model.

Return to 2011 Facts of the Week