Fact #448: December 18, 2006
Fuel Purchasing Habits
In a survey conducted in July 2006, 13% of respondents answered that they will drive around to find a gasoline station with the lowest price, even if it is not convenient. Another 31% will find the lowest price at a convenient station. Convenience, regardless of price, was chosen by 10% of survey respondents. Twenty-seven percent indicated that they always use their regular station.
|Motivating Factors when Purchasing Fuel||Share of Respondents|
|Will go to a convenient station with the lowest price||31%|
|Will drive around to find the station with the lowest price, even if it is not convenient||13%|
|Will always go to their regular station||27%|
|Will go to the most convenient station regardless of price||10%|
|Will go to a station offering a major brand if the price is competitive||13%|
|Will look for a station offering a major brand regardless of price||3%|
Source: Caravan Survey, July 27-31, 2006, N=2,026. Results of survey published in the "Caravan Saray," Fall 2006.