Fact #450: January 1, 2007
Information Sources for First-Time Car Buyers
R.L. Polk and Company conducted an Internet poll in November 2005 of consumers between the ages of 18 and 30 who were first time buyers (or lessees) of a new or used vehicle in the past two years. The Internet was cited by 35% of respondents as the most important resource for their vehicle decision.
Source: Polk Center for Automotive Studies, "Building the Pipeline: Insights on First Time Buyers," December 2005. (Based on public opinion poll conducted on the Internet, Nov 4 – Nov 10, 2005. N=366 U.S. residents, age 18 to 30.)